Presidential Billiards
A premium eCommerce store for luxury billiard tables — featuring custom product configurators, high-end photography, and a seamless checkout experience.
Challenges & Objectives
/ Project Overview
Presidential Billiards sells high-ticket luxury products that require a buying experience matching their price point. We built a Shopify store that feels as premium as the products themselves — with custom configuration tools and conversion-focused design.
/ Challenges
- Selling $5,000–$20,000 products online requires exceptional trust signals
- Complex product variations (size, finish, felt color) needed a custom configurator
- Mobile experience had to match desktop quality for high-intent buyers
/ Objectives
- Build a luxury eCommerce experience that justifies premium pricing
- Create a custom product configurator for complex variations
- Achieve a conversion rate above industry average for luxury goods
/ Final Outcome
The redesigned store increased conversion rate by 35% and average order value by 22%. The custom configurator reduced pre-sale support inquiries by 60%, as customers could visualize their exact product before purchasing.
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